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“Jamari, did you see the same video as me?” he shouts. Standing at half-court, Maehlman observes his sophomore center, Jamari Mosley, dribble off the rebound. It’s almost backwards, for God’s sake.”Īt 8 a.m., with a half hour before the first bell of the school day, the team heads to the gym and straight into an outlet drill. “Now here, we have the rebound again, and we make the outlet pass, but it’s slow. “We get the rebound, fine, but then we decide, for some reason, that we’re going to dribble. On the projector, the Cardinals jerk back to life.
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“We were doing this all night long,” Maehlman says. The Cardinals’ defense is clustered around their own net. He slides his hand over the track pad on his laptop, stopping the Hudl video at minute marker 21:23. On the morning I sit in on the Cardinals’ game review, Maehlman’s ire is trained on his team’s defense.
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Athletes tap the software to study plays, edit and share highlight reels on their customizable Hudl profile pages, and send their coaches clips to analyze. They can also use those clips to create digital playbooks for the team. Later, coaches can flag sections of the video (that unprompted turnover in the fourth quarter or that particularly balletic second-quarter steal), inserting notes, scribbles, or audio commentary for their players. Created by three buddies from the University of Nebraska business school, Hudl is built around digital video playback: Teams upload game films (captured either on a mobile device running the Hudl app or a digital camera) to Hudl servers, where they are instantly available to anyone with viewing permissions, from training staff to players to scouts and recruiters. At the meeting, Maehlman, too, is using the technology. Most have already spent hours watching the tape on their own, on their smartphones, tablets, and home computers, using software called Hudl. “Let me try this again for you guys: Deny means that your goddamn player does not catch the goddamn basketball.” Maehlman rewinds and replays the offending sequence.
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He gestures at the projector screen, where two defenders are failing to intercept a lob pass. “Do you know what it means when I say deny? Am I speaking a foreign language?” he asks, gripping his head as if it’s about to crater open. But the Jonesboro Cardinals’ coach, Dan Maehlman, is having trouble finding much to praise.